Advertising and Direct Mail CBS Television Network
- SIGNED Softcover
- [New York]: CBS Television Network, 1960
[New York]: CBS Television Network, 1960. Softcover. Near Fine. Oblong quarto measuring 10½" x 8". Comb-bound blue wrappers. Slight edgewear else near fine. An advertising catalog for CBS Television Network in 1960. An elaborate item presumably used by CBS' sales force to show potential clients the lengths their advertising could go. The volume is sectioned off into categories including "Trade Advertisements," "Direct Mail," "Program Promotion," "Presentations," and "Corporate Affairs" with glossy pages illustrating examples of each kind of advertising. Cards are inserted to caption the advertisements with dates when they were produced and what clients were targeted with the advertising. Promotions are seen here for both the Democratic and Republican conventions and the Rome Olympics, among other events. Certainly rare and possibly unique.