Santa Claus & I will open the store for the Christmas season on December 15th

Warren, NH: Warren News Steam Press, 1894. Letter folds with large pin hole at center.. 12 1/2" x 9" with bold letters at the top reading "Santa Claus and I are prepared to show the most Satisfactory Line of Christmas Goods Ever Shown in Town" with a vignette at left of Santa about to descend the chimney while the reindeer look on. Doors open at 7 o'clock in the morning (don't come before!). Promoting December 15th as "opening day' for the holiday season. Promoted Decorated China, Books, Music, Dolls, Games, Plush, Leather and Celluloid Goods, Writing Desks and an Illustrated Dictionary. Of interest is "an Illustrated Dictionary containing nearly 1000 pages will be given to the school scholar guessing nearest how many times the store door opens during Christmas. It costs nothing to guess, only each scholar must record their own guess at the store." Fred C. Gleason, proprietor. Reverse is blank.