Olsen & Johnson's "Hellzapoppin" / "The Streets of Paris" [1939 promotional flyer]

  • Ephemera
  • [New York]: (no publisher indicated), [1940]
By (theatrical handbill)
[New York]: (no publisher indicated). Near Fine. [1940]. Ephemera. [a couple of tiny nicks along top edge, some very minor diagonal creasing at a couple of corners]. Original handbill (approx. 6"x9", not folded) advertising two concurrently running New York hits: "Hellzapoppin," the ultra-wacky Olsen & Johson-headlined revue that ran for over three years (1938-1941); and (on the verso) "The Streets of Paris." This is from the show's second holiday season at its primary venue, the Winter Garden Theatre on Broadway at 50th Street; it had opened at the 46th Street Theatre on September 22, 1938, but its great popularity occasioned its move to the 200-seats-larger Winter Garden just a couple of months later (forcing Cole Porter's "You Never Know" out), where it then played there for the vast majority of its run before moving to the Majestic on November 25, 1941; it closed just a couple of weeks after that, in the wake of Pearl Harbor and the U.S. entry into World War II. "The Streets of Paris," then in residence at the Broadhurst Theatre, was a Shubert-produced musical/comedy revue that had its N.Y. opening in June 1939; described in the contemporary press as "the first of the Summer musicals for the World's Fair trade," it featured the American debut of the "Brazilian Bombshell," Carmen Miranda, and the first Broadway appearance of Abbott & Costello. (It also featured, following in the best Ziegfeld/Carroll tradition, some near-naked ladies such as the one depicted on the flyer.) NOTE, however, that none of the individual performers are mentioned on this flyer. .

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Specializing in Unusual, Uncommon and Obscure Books in many (but not all) fields, with particular interest in American Culture (Popular and Unpopular), Art, Literature, Life and People from the 1920s through the 1960s