What is Spooned Ice Cream

Shartlesville, Pennsylvania: Wm. A. Stump General Merchandise. Printed advertising card for Abbotts DE LUXE Ice Cream, "now served" at a Shartlesville, Pennsylvania general store. In an attempt to separate itself from its competitors, the brand has coined the term "spooned ice cream", which "is served just as it comes from the freezer without compressing the ice cream ... you get more ice cream by volume ... [and] you retain all the original smooth texture and flavor". Measures 3" by 6", verso blank.