Women's Hair and Beauty Product Advertising, 1929-c.1955
- United States , 1955
United States, 1955. A small grouping of ephemera advertising beauty products to women, spanning the dates 1929 and c.1955. Includes an actual trial package of hair waving compound in the original envelope Provides interesting insight into what has, and has not, changed about beauty standards in America for women, as well as how companies market products to women. The items include:
Trial package of Briar Rose Vankai. Chicago, Illinois: Briar Products Co., Inc., [1929]. Sealed envelope measuring approx. 5.5" by 3", appearing to still contain the product inside. A late 1920s/early 1930s product for waving hair in the latest style.
Printed handbill advertising Briar Rose Vankai. Chicago, Illinois: Briar Products Co., Inc., [1929]. Measures 17" by 6.25" unfolded, illus., printed on pink paper. Promoting the "Briar Rose Vankai" waving compound for women's hair.
Typewritten sales pitch letter addressed to "Beauty Shop Owner", advertising "Briar Rose Vankai" waving compound for women's hair. Chicago, Illinois: Briar Products Co., Inc., [1929]. Measures approx. 11" by 8.5", with original branded envelope (addressed and postmarked).
"Poudre Le Mohn for the Scalp". New York: J.R. Jones Co., Inc., 1930s. Single vol. (5.5" by 4.25"), pp. [8], stapled in original illus. wrps. Advertising a hair product to prevent and treat dandruff, oily hair, etc.
"Charm, Personality, and Clothing Economy for Men and Women". New York, New York: Arrid, c.1950. Single vol. (5.25" by 5"), pp. [8], original illus. wrps. depicting woman in formal wear with two men. Advertises a deodorant for women.
"Toni Picture Directions". United States: The Toni Company [Gillette], 1950. Illustrated folding directions for a hair "perm", or permanent, measuring approx. 15.5" by 10", printed in pink and black.
Breck, John H. "The Scalp". Springfield, Massachusetts, 1952. Single vol. (6.75" by 4.75"), pp. [16], original printed wrps. Promotional booklet for a doctor specializing in scalp and hair health.
Rubinstein, Helena. "How to solve your beauty problems". Toronto: Helena Rubinstein, Ltd., 1954. Single vol. (6.5" by 4.75"), pp. 28, tabbed, original illus. self wrps. A tabbed guide to fixing beauty "problems" such as dry skin, acne, "flabby contour", and "crepey throat". Focus on skin care.
Curtis, Helene. "Secrets of Lovelier Hair". United States, c.1955. Single vol. (6" by 4.5"), pp. 12, original illus. self wrps. Instructs user in determine "face shape" and what style/products to use.
Trial package of Briar Rose Vankai. Chicago, Illinois: Briar Products Co., Inc., [1929]. Sealed envelope measuring approx. 5.5" by 3", appearing to still contain the product inside. A late 1920s/early 1930s product for waving hair in the latest style.
Printed handbill advertising Briar Rose Vankai. Chicago, Illinois: Briar Products Co., Inc., [1929]. Measures 17" by 6.25" unfolded, illus., printed on pink paper. Promoting the "Briar Rose Vankai" waving compound for women's hair.
Typewritten sales pitch letter addressed to "Beauty Shop Owner", advertising "Briar Rose Vankai" waving compound for women's hair. Chicago, Illinois: Briar Products Co., Inc., [1929]. Measures approx. 11" by 8.5", with original branded envelope (addressed and postmarked).
"Poudre Le Mohn for the Scalp". New York: J.R. Jones Co., Inc., 1930s. Single vol. (5.5" by 4.25"), pp. [8], stapled in original illus. wrps. Advertising a hair product to prevent and treat dandruff, oily hair, etc.
"Charm, Personality, and Clothing Economy for Men and Women". New York, New York: Arrid, c.1950. Single vol. (5.25" by 5"), pp. [8], original illus. wrps. depicting woman in formal wear with two men. Advertises a deodorant for women.
"Toni Picture Directions". United States: The Toni Company [Gillette], 1950. Illustrated folding directions for a hair "perm", or permanent, measuring approx. 15.5" by 10", printed in pink and black.
Breck, John H. "The Scalp". Springfield, Massachusetts, 1952. Single vol. (6.75" by 4.75"), pp. [16], original printed wrps. Promotional booklet for a doctor specializing in scalp and hair health.
Rubinstein, Helena. "How to solve your beauty problems". Toronto: Helena Rubinstein, Ltd., 1954. Single vol. (6.5" by 4.75"), pp. 28, tabbed, original illus. self wrps. A tabbed guide to fixing beauty "problems" such as dry skin, acne, "flabby contour", and "crepey throat". Focus on skin care.
Curtis, Helene. "Secrets of Lovelier Hair". United States, c.1955. Single vol. (6" by 4.5"), pp. 12, original illus. self wrps. Instructs user in determine "face shape" and what style/products to use.