Caring for Baby c.1915: Three (3) Items Advertising Infant Care Products to New Mothers
- United States , 1915
United States, 1915. Good to very good. Minor toning, sunning, one or two spots or damp stains. Larger open tear to one of the items with some text loss.. Advice for new mothers c.1915: three (3) items published for new mothers, advertising infant care items and offering advice for organizing a layette and nursery. Also offers tips for preventing and treating common childhood diseases (pre-widely available vaccinations), breast feeding and "Artificial Feeding", i.e., bottle feeding. Note that infant formula is just barely coming into mainstream use at this time, and cow's milk is still recommended as the best alternative to breast feeding (see p. 20, "Infant Care"). Interesting to see what parenting advice has (and has not) changed over the years, as well as how retailers were marketing to new mothers at this time. The items include:
"Infant Care". New York: Standard Mail Order Co., c.1915. Single vol. (8.25" by 5.75"), pp. 64, illus., stapled in original illus. self-wrps with illustration of happy baby on cover. Advertises layette items, baby clothes, maternity clothes, and prams. Offers advice for new mothers on everything from organizing a layette to treating rashes. Mail-order envelope and form loosely inserted.
"For Baby's Sake Use Only Comfort Powder". Hartford: Comfort Powder Co., c.1915. Single vol. (6" by 3.25"), pp. [8], illus., original illus. self wrps with image of product on front. Advertises a topical baby powder, with advice for treating different rashes with the product.
"Food for Thought on Food for Baby". New York: John Carle & Sons, c.1915. Single vol. (6" by 3.5"), pp. 24, illus. in original illus. wrps. Advertises Imperial Granum baby medicine, with advice for new mothers, testimonials.
"Infant Care". New York: Standard Mail Order Co., c.1915. Single vol. (8.25" by 5.75"), pp. 64, illus., stapled in original illus. self-wrps with illustration of happy baby on cover. Advertises layette items, baby clothes, maternity clothes, and prams. Offers advice for new mothers on everything from organizing a layette to treating rashes. Mail-order envelope and form loosely inserted.
"For Baby's Sake Use Only Comfort Powder". Hartford: Comfort Powder Co., c.1915. Single vol. (6" by 3.25"), pp. [8], illus., original illus. self wrps with image of product on front. Advertises a topical baby powder, with advice for treating different rashes with the product.
"Food for Thought on Food for Baby". New York: John Carle & Sons, c.1915. Single vol. (6" by 3.5"), pp. 24, illus. in original illus. wrps. Advertises Imperial Granum baby medicine, with advice for new mothers, testimonials.