Meals for Three" -- Promoting Gelatin to American Housewives

Johnstown, New York: Charles B. Knox Gelatine Co, 1932. Very good. Light toning, a little surface wear to upper wrapper.. A brief recipe booklet published by Charles B. Knox Gelatine Co. offering American housewives dozens of meal ideas, and promoting gelatin as a healthful, economical, and labor-saving product for the family. Showcases the versatility of the product and its use in everything from "Jellied Celery Soup" to "Liver Loaf", "Jellied Tongue", "Orange Salad" and, of course, plenty of desserts: "Grape Trifle", "Cocoa Tutti Frutti", "Avocado Mousse", "Prune Whip", and "Lemon Chiffon Pie", to name a few. Also includes a section of "Suggestions for Children's Parties", which includes cute ideas such as a "Duck Pond" made from blue gelatin with a duck-shaped cookie in it. Includes directions for use and how to use molds. Provides a window into gender roles, work, and expectations of the time, as well as how food companies were marketing their products to American families. Single vol. (6.75" by 4.5"), pp. 32, in original black and orange wrps.

No idea why it is titled "Meals for Three" Mrs. Charles B. Knox, a.k.a. Rose Markward Knox (1857-1950) earned respect as a leading American business woman after the death of her husband Charles Knox in 1908, when she took leadership of the Knox Gelatin Factory in Camden, New Jersey. Her innovation was publishing brief recipe books to promote the product to housewives, which proved wildly successful and showed a shrewd understanding of the market her male peers either lacked or dismissed out of hand.