How to Sell Real Estate at a Profit; proved methods for starting and conducting a real estate business -- [etc.]; as used successfully by thirty-two real estate concerns

  • Hardcover
  • Chicago/New York/London: The System Company, 1910 (c.1909)
By The System Company
Chicago/New York/London: The System Company. Good. 1910 (c.1909). 7th Revised Edition. Hardcover. (pictorial paste-on label on front cover; no dust jacket, possibly as issued) [sound but worn copy; binding intact, but there's about a 1.5" split in the cloth at the upper rear hinge, light fraying to cloth at both ends of spine]. (System "How-Books") Series (facsimile illustrations, charts) Everything the aspiring house-huckster might need, nicely summarized just by a rundown of the chapter titles: "How to Get and Handle Clients"; "How to Advertise Real Estate"; "How to Sell Real Estate"; "How to Rent Real Estate"; "How to Keep Real Estate Selling Records." The small 128-page book is copiously illustrated with examples of advertisements and record-keeping forms, and the text is liberally punctuated with aspirational/motivational sidebars, e.g.: "Stick to It. Initiative isn't intuition or second sight. It's perpetual trying -- everlasting vigilance -- unceasing work." (How different, I wonder, is the methodology today, more than a hundred years later?) A note that's constantly sounded is "Have a System" -- by which, of course, they mean THEIR System, as embodied in the titles of the other books offered under their "How-Books" banner: "How to Increase Your Sales"; "How to Sell More Fire Insurance"; "How to Write Letters That Win"; etc. .

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Specializing in Unusual, Uncommon and Obscure Books in many (but not all) fields, with particular interest in American Culture (Popular and Unpopular), Art, Literature, Life and People from the 1920s through the 1960s