How to Sell Real Estate at a Profit; proved methods for starting and conducting a real estate business -- [etc.]; as used successfully by thirty-two real estate concerns
- Hardcover
- Chicago/New York/London: The System Company, 1910 (c.1909)
Chicago/New York/London: The System Company. Good. 1910 (c.1909). 7th Revised Edition. Hardcover. (pictorial paste-on label on front cover; no dust jacket, possibly as issued) [sound but worn copy; binding intact, but there's about a 1.5" split in the cloth at the upper rear hinge, light fraying to cloth at both ends of spine]. (System "How-Books") Series (facsimile illustrations, charts) Everything the aspiring house-huckster might need, nicely summarized just by a rundown of the chapter titles: "How to Get and Handle Clients"; "How to Advertise Real Estate"; "How to Sell Real Estate"; "How to Rent Real Estate"; "How to Keep Real Estate Selling Records." The small 128-page book is copiously illustrated with examples of advertisements and record-keeping forms, and the text is liberally punctuated with aspirational/motivational sidebars, e.g.: "Stick to It. Initiative isn't intuition or second sight. It's perpetual trying -- everlasting vigilance -- unceasing work." (How different, I wonder, is the methodology today, more than a hundred years later?) A note that's constantly sounded is "Have a System" -- by which, of course, they mean THEIR System, as embodied in the titles of the other books offered under their "How-Books" banner: "How to Increase Your Sales"; "How to Sell More Fire Insurance"; "How to Write Letters That Win"; etc. .