Greeting A Pleasing Practical Present" -- Marketing Carpet Sweeper as Holiday Gift for Housewives

  • United States: Bissell, 1890
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United States: Bissell, 1890. Very good. Wrappers a little loose.. The Gift to Please a Woman": a holiday booklet marketing the Bissell Carpet Sweeper, the 1890s version of a vacuum cleaner. Printed in red and green, the booklet touts the product as the perfect holiday gift for every housewife, who surely wants nothing more than to clean her home efficiently with the "greatest labor saving inventions of the age". Claims to clean all grade of carpet and prevent disease with "Beauty, simplicity, durability, noiselessness" and "elegance of finish". Perhaps the best illustration, however, is the last, which shows a very young girl or toddler pushing the "Toy Bissell"--just like mom! Gender roles in the making. Single vol. (3.25" by 4"), pp. [12], illus., original illus. wrps. Front cover depicts a woman pushing the sweeper, with the subtitle, "Invention Hath No Nobler Aim Than to Lighten Woman's Labor

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