Now I'll Never Be Terrified if Something Catches on FIRE" -- Pamphlet Marketing Handheld Fire Extinguisher Product to Housewives

  • New York, New York: Merlite Industries, Inc, 1947
By
New York, New York: Merlite Industries, Inc, 1947. Near-fine.. Advertising pamphlet marketing a handheld extinguisher spray to homemakers, featuring an image of a multitasking housewife holding a toddler while calmly extinguishing a kitchen fire. Published c.1947, and highlighting the product's origin as an "Amazing New War-Time Discovery" during WWII. The product contains Bromochloromethane, invented during the war as a theoretically less toxic alternative to existing chemical extinguishers. It is still used in some extinguishers today, and is on the Hazardous Substance List and regulated by OSHA. Folding pamphlet measuring approx. 10.75" by 8.5", illus., printed in red and black. "Anyone can lift it! Anyone can use it! Anyone can afford it!

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