Marketing Johnson & Johnson Products to American Families, Prospective Employees, Healthcare Professionals 1903 to 1945
- New Brunswick, New Jersey , 1945
New Brunswick, New Jersey, 1945. Very good. Some dust soiling, stains, wear to extremities of booklets with a couple short tears. Tape repair to short tear on one booklet. One lower wrapper missing.. Five (5) booklets advertising Johnson & Johnson products to American families, new employees, and healthcare professionals. Offers fascinating insight into how the company fashioned itself into a "family company" in its early years, creating a lasting brand identity still in use today. Interesting to see if/how first aid advice changes in these booklets over time.
The booklets include:
Series IV No. 4 of "Red Cross Notes". New Brunswick: Johnson & Johnson, 1903. Single vol. (8.25" by 5.75"), pp. 73-94, in original illus. yellow wrps with image of ill teenage boy on upper wrapper. Articles by medical professionals include: management of smallpox in rural areas; first aid for railway accidents and poison ivy; treatment of tetanus; skin grafting; vaccination efficacy. Text underlined on last leaf.
"A Book With A Mission". New Brunswick: Johnson & Johnson, 1915. Single vol. (6" by 4.25"), pp. 40, in original yellow wrps with red cross on front. Advice for families on avoiding infectious diseases (e.g. diphtheria, tuberculosis, mumps, etc.). includes information about the diseases such as period of incubation, how to sterilize the sick room, and the company's helpful products to use.
Series IX No. 7 of "Notes and Abstracts". New Brunswick: Johnson & Johnson, [1924]. Single vol. (8.25" by 5.5"), pp. [169]-190, in original printed wrps. Contents include studies of sterilization, episiotomy in childbirth, pregnancy and blood pressure (e.g. danger of Preeclampsia). Articles by medical professionals. Ink inscription to upper wrapper.
"For Your Protection Be Prepared". New Brunswick: Johnson & Johnson, c.1936. Single vol. (8.5" by 6"), pp. 40, illus., in original printed blue wrps. A guide to family health, first aid advertising the company. Topics range from avoiding drowning accidents and communicable diseases to treating burns, fever, insect stings, sun stroke, sprains and wounds.
"Our Job at Johnson & Johnson". New Brunswick: Johnson & Johnson, 1945. Single vol. (9" by 6"), pp. 48, illus. with fold-outs, in original printed blue and yellow wrps. Promotes the company's mission and brand identity to new employees, with basic rules and regulations. Includes: fold out map with locations of the company's laboratories and offices; a tree showing its corporate structure; how it manufactures adhesive plasters, surgical gauze, etc.; corporate rules for all company workers related to workplace safety; a guide for employees on fire safety and prevention; perks of working for the company; and a labeled fold-out map of their main New Jersey plant. Blank chart for employee earnings in rear, and a blank record in the rear for charting your own career progress at the company.
The booklets include:
Series IV No. 4 of "Red Cross Notes". New Brunswick: Johnson & Johnson, 1903. Single vol. (8.25" by 5.75"), pp. 73-94, in original illus. yellow wrps with image of ill teenage boy on upper wrapper. Articles by medical professionals include: management of smallpox in rural areas; first aid for railway accidents and poison ivy; treatment of tetanus; skin grafting; vaccination efficacy. Text underlined on last leaf.
"A Book With A Mission". New Brunswick: Johnson & Johnson, 1915. Single vol. (6" by 4.25"), pp. 40, in original yellow wrps with red cross on front. Advice for families on avoiding infectious diseases (e.g. diphtheria, tuberculosis, mumps, etc.). includes information about the diseases such as period of incubation, how to sterilize the sick room, and the company's helpful products to use.
Series IX No. 7 of "Notes and Abstracts". New Brunswick: Johnson & Johnson, [1924]. Single vol. (8.25" by 5.5"), pp. [169]-190, in original printed wrps. Contents include studies of sterilization, episiotomy in childbirth, pregnancy and blood pressure (e.g. danger of Preeclampsia). Articles by medical professionals. Ink inscription to upper wrapper.
"For Your Protection Be Prepared". New Brunswick: Johnson & Johnson, c.1936. Single vol. (8.5" by 6"), pp. 40, illus., in original printed blue wrps. A guide to family health, first aid advertising the company. Topics range from avoiding drowning accidents and communicable diseases to treating burns, fever, insect stings, sun stroke, sprains and wounds.
"Our Job at Johnson & Johnson". New Brunswick: Johnson & Johnson, 1945. Single vol. (9" by 6"), pp. 48, illus. with fold-outs, in original printed blue and yellow wrps. Promotes the company's mission and brand identity to new employees, with basic rules and regulations. Includes: fold out map with locations of the company's laboratories and offices; a tree showing its corporate structure; how it manufactures adhesive plasters, surgical gauze, etc.; corporate rules for all company workers related to workplace safety; a guide for employees on fire safety and prevention; perks of working for the company; and a labeled fold-out map of their main New Jersey plant. Blank chart for employee earnings in rear, and a blank record in the rear for charting your own career progress at the company.