Die-Cut Watch-Shaped Booklet Promoting Swiss Watches

La Chaux-de-Fonds, Switzerland: Swiss Watch Chamber of Commerce, 1950. Very good. Dust soiling, a couple nicks including two small holes to left-hand edge of booklet.. A 1950s booklet die-cut into the shape of a watch, promoting Swiss watches. Printed in Switzerland for the Swiss Watch Chamber of Commerce to court the American market. The organization was founded in 1876, and was dedicated to promoting the Swiss watch trade abroad. This publication is notable for its clever bit of book design: when the first leaf is turned, the mechanism under the watch's dial is revealed, making the viewer feel as if they are uncovering the inner works of a real watch. Includes detailed descriptions of how watch mechanisms work with diagrams inside. Aims to show how finely produced Swiss manufactured watches are and that they are a "safe investment". Single vol. (3.75" by 5.75"), pp. 12, illus., die-cut.