Outdoor Advertising

New York: McGraw-Hill Book Company, 1923. Very Good. New York: McGraw-Hill Book Company, 1923. First Edition. Octavo. 340pp. Thirty-two color plates; black and white illustrations including frontispiece. Dark green cloth with spine stamped in gilt. Stain to bottom of front boards; wear to extremities with shallow loss to top of spine, minor fraying, and brief exposure. Binding gives a little but overall sound. Advertisement for Creative Bureau, Thos. Cusack Co. mounted to front free endpaper; interior else unmarked. Still a Very Good copy.

Scarce study of and promotion for early 1920s-era advertising. Discusses electric signage, wartime advertising, and employing street cards. Among the featured color plates are Coca-Cola, Glacier National Park, and Homaid Bread of Detroit.