[Wildlife] Wills's Cigarette Picture-Card album

Bristol; London: W.D. & H.O. Wills, 1929. First Edition. Staplebound. Very Good+. First Edition. Staplebound. Issued as an advertising trade with Wills's Cigarettes in Bristol and London. Cigarette cards were issued by tobacco manufacturers to stiffen cigarette packaging and advertise cigarette brands. Between 1875 and the 1940s, cigarette companies often included collectible cards with their packages of cigarettes. Cigarette card sets document popular culture from the turn of the century, often depicting the period's actresses, costumes, and sports, as well as offering insights into mainstream humor and cultural norms. This collection is uncommon and features 50 wild animals from all over the world including lion, cheetah, jaguar, wolf, walrus, etc. Splitting and cracking, toning and smudging on wrappers, dampstaining, else tight, bright, and unmarred. Printed decorative wrappers with 50 mounted double-sided trade cards. Illus. (color).