Picnic Time" -- Advertising Women's Medicines to American Housewives

Lynn, Massachusetts: Lydia E. Pinkham Medicine Company, 1916. Very good. Dust soiling, toning, a couple short tears.. A c.1916 promotional booklet for Lydia E. Pinkham Medicine Company, makers of medicines and remedies specifically for women, homemakers and their families. Lydia E. Pinkham (1819-1883) was an American businesswoman who became well-known for marketing remedies for female ailments ranging from ovarian cancer, painful menstruation, and sterility to general "hysteria" and nervousness. The present booklet appeals to its target audience with recipes, testimonials from loyal customers, ideas for outdoor games for children, and friendly illustrations. Single vol. (7" by 4.5"), pp. 32, illus., in original illus. wrps depicting a family on a picnic.