New Lamps for Old

Newark, New Jersey: Prudential Life Insurance Company, 1930. Good to very good.. A booklet of stories of Ancient Greek and Roman heroes and historical figures, each offering the reader a moral to invest in life insurance. An interesting look into how the Prudential Life Insurance Company advertised to potential customers. The figures mentioned include Androcles, Themistocles, Coriolanus, Cato, Julius Caesar, Regulus, Lycurgus, Pericles, Diogenes, Anaxagoras, Fabius, and Scipio. Each ends with a moral and faces a full-page in-text illustration. The moral for Julius Caesar reads, "Nowadays one does not have to argue with pirates to accumulate a stated sum as a guarantee for debts. He can get an insurance company". Single vol. (5.75" by 4.25"), pp. [32], illus., in original printed wrps with small window cut-out revealing image on first leaf. Image depicts an East Asian woman being sold a pot by a street peddler.