Two (2) Booklets Advertising Diamond Brand Dyes to Housewives and Domestic Workers, c.1890 and 1910

United States: Wells & Richardson, 1910. Good to very good. Toning, dust soiling, surface wear and nicks/short tears.. Two (2) printed booklets advertising Diamond brand dyes to housewives and domestic workers in 1910. provides fascinating insight into women's work in the domestic sphere at this time, as well as the ways in which companies advertised their products to women. The two items include one generic advertising booklet, and another titled "The Diamond Dye Annual" which mimics contemporary journals/annuals. Includes many in-text illustrations of well-heeled, slim ladies in fashionable dresses, to push a kind of wealthy aspirational lifestyle to customers. The two items include:

[Untitled Diamond Dyes advertising booklet]. Burlington: Wells & Richardson, c.1890. Single vol. (5" by 3.5"), pp. [16], in original color illus. wrps depicting a home economics class with women using the Diamond brand dyes. Lower cover shows children coloring Easter eggs with the product. Content includes lists of colors available, descriptions of the products with full directions for use on fabrics, Easter eggs, leather and even hair, directions for making inks. Also includes advertisements for patent medicines such as "Dr. Warren's Female Lozenges" for female diseases, kidney cures to "purify the system", and Diamond brand paints for coloring picture frame, and other fixtures around the home.

"The Diamond Dye Annual No. 8". Burlington: Wells & Richardson, 1910. Single vol. (8.25" by 6"), pp. 32, illus., in original color illus. wrps with image of three well-heeled ladies on front. Content includes directions/advice/tips and tricks for using the dyes, warnings against imitators, a pitch for their 32-page directions booklet, testimonials disguised as "Lessons in Economy", and miscellaneous "Household Hints