The Girl You Can't Forget" -- Coca-Cola Promoting Jobs for Young Ladies as Soda Fountain Attendants

United States: Coca-Cola, 1957. Very good to near-fine.. An illustrated booklet promoting jobs for fashionable young ladies as soda fountain attendants, published by Coca-Cola. Uses a highly effective strategy: it markets soda fountain attendants as "it-girls", "Queen Bees", as quoted here, "the girl you can't forget". Includes in-text photos and drawn illustrations of pretty young attendants at work and keeping house, hosting guests, and serving customers: "You never catch THIS girl off guard. She's ready for guests ANYTIME--with a place for everything, and everything in its place". A gold-mine of 1950s gender roles and social dynamics. Note the disclaimer on the first page: "We know that a lot of men fill this important function, too ... but even they would rather watch a women. Purely for demonstration purposes, then, let's concentrate on the girl ... not the guy ... you can't forget." A booklet that really "says the quiet part out loud" in terms of gender roles, male gaze, and social dynamics/expectations in the 1950s. includes an entertaining quiz on the lower wrapper. Single vol. (7" by 4.5"), pp. [16], illus., in original illus. self wrps.