Your Baby" -- Advertising Ephemera Targeting New Parents, 1946-1947

United States, 1947. Very good. Light toning.. A set of five (5) items advertising products to new parents between 1946 and 1947, at the beginning of the postwar "Baby Boom" in the United States. Provides excellent insight into parenting advice at the time, and how companies advertised their products to new parents (i.e. new mothers). Companies represented include: Pet Milk; Tykie Toys; Johnson & Johnson; Mennen Baby Oil; and Kendal Mills, makers of Curity brand masks, bibs, diapers, and cotton. Interesting to see the inclusion of face masks in recommended infant care supplies: "Masks are recommended by authorities in books on baby care and magazine articles. They reduce the dangers of breathborne bacteria. Should be worn while bathing and feeding baby whenever colds are present." Also interesting is the emphasis of learning through play (Tykie Toy advert), and the subjects covered in the Pet Milk booklet (8" by 5.5", pp. 62): nutrition and preparing formula, bathing and hygiene, weighing, sleeping, illness, teething, growth and psychology, and behavior management. Includes blank charts for baby's "firsts", "gifts", "birth record", and "immunizations". Interesting to see how parenting advice has or has note changed over the years, and how companies (still) market their products to new mothers.