Show Card and Poster Technique
- Provo, UT: Brigham Young University Press, 1934
Provo, UT: Brigham Young University Press, 1934. Very Good. Provo, UT: Brigham Young University Press, 1934. Large quarto (29cm); publisher's black post-bound cloth, upper cover lettered in green with owner's name (V.K. Newcomer) in gilt along bottom edge; mixed pagination, including thirty-nine (39) plates; twenty (20) pieces of original artwork; and twenty-two (22) mounted elements including programs, magazine cut-outs, and miscellaneous ephemera. The final third of the textblock is blank, presumably for note taking. Boards lightly scuffed with brief soil to upper cover, else Very Good or better.
Compilation of instructions, plates, and original artwork compiled by a student of Edgar M. Jenson's, instructor in commercial art at Brigham Young University. The volume opens with general instructions (always use bond type paper 8 1/2 by 11 inches) and the reminder that most printed material is copyright and should not be copied. Instead Jenson recommends carrying "a small notebook in which, during spare moments, I jot down notes on striking color effects, styles of lettering, speedily drawn outline sketches of persons, places, animals, etc."
The volume is enhanced with the student's own original designs, including vibrant advertisement maquettes for Pep Vodie ("Gay and light like a Bubble") and Cunard Lines, as well as a lovely portrait of a woman's face in profile using only different shades of crimson and pink. An excellent example of vocational education in action.
OCLC locates just one other example as of October, 2025, at BYU.
Compilation of instructions, plates, and original artwork compiled by a student of Edgar M. Jenson's, instructor in commercial art at Brigham Young University. The volume opens with general instructions (always use bond type paper 8 1/2 by 11 inches) and the reminder that most printed material is copyright and should not be copied. Instead Jenson recommends carrying "a small notebook in which, during spare moments, I jot down notes on striking color effects, styles of lettering, speedily drawn outline sketches of persons, places, animals, etc."
The volume is enhanced with the student's own original designs, including vibrant advertisement maquettes for Pep Vodie ("Gay and light like a Bubble") and Cunard Lines, as well as a lovely portrait of a woman's face in profile using only different shades of crimson and pink. An excellent example of vocational education in action.
OCLC locates just one other example as of October, 2025, at BYU.