British Modern: Graphic Design Between the Wars

San Francisco: Chronicle Books. Near Fine. (c.1998). First Edition. Softcover. 0811813118 . [very nice copy, essentially as-new with just a tiny bit of surface wear to the rear cover]. Trade PB (color reproductions) "The twenties, thirties, and early forties witnessed a remarkable surge of creative activity in British graphic arts and commercial design. British designers embraced artistic developments taking place in America, France, and Germany, incorporating the avant-garde visual languages of Cubism, Futurism, and Vorticism. The resulting look was subtle, sophisticated, stylized. The first book to focus on British design of the Art Deco period, [this volume] is an essentail reference for graphic artists, designers, Anglophiles, and anyone with an interest in advertising or art history. [The authors] have here collected a wealth of original artifacts -- over two hundred reproductions -- from the 1920s through the 1940s. These include examples from publicity for cultural events, consumer products, fashion, industry, and travel." .