The "Wear-Ever" New Method of Cooking

New Kensington, Pennsylvania: The Aluminum Cooking Utensil Company, 1929. Wraps. Color illustrated wraps. Near fine. 48 pages. 23 x 15 cm. Advertising booklet features care tips for the “Wear-Ever” branded aluminum cookware, as well as recipes using the same. Concept based on the pitch of a new cooking method designed to eliminate flavor loss while cooking fresh fruits and vegetables. Elegant color illustrations. Light toning to cover, interior pristine.